The Verditer

Looking for content?

first take a look at your content strategy and then work on content design


Hey there! 

I'm Anusha, a Content Strategist working for HolidayIQ in Bengaluru (Bangalore), India.

I study the what, why, who, when, how, and where to create, maintain, and execute a plan for an enterprise's content. As a Content Designer I employ user-stories and job-stories to present an organization's information in the structure and format most suitable for consumption and comprehension.

The end result isn't just content. It is the desired user experience.


Case Studies


Feature 1

ComplianceQuest is a 100% cloud based Enterprise Quality Management Software (EQMS). While the website was being revamped, the client decided to develop a series of videos to explain the value proposition of each of their solutions. We decided to be a little creative, and instead of using the run-of-the-mill formats for product videos, we 'storified' the entire offering.

Deegit Home.png

Feature 2

Deegit Inc, an industry-leading IT talent staffing solutions provider based out of Schaumburg, Illinois, wanted to re-brand themselves, starting with their website. Having worked with them earlier, in 2014, I was familiar with their business and their culture. However, this engagement, in 2016, involving individuals from multiple geographies, promised to be bigger and much more challenging. 


Feature 3

Airloyal uses a community of consumers to get brands gain consumer insight. Having worked with them in 2014, I was familiar with their business model. However, in 2015, they were to participate in Ad tech Delhi. They needed a website update and marketing material. But most importantly, they needed a stall that would attract, inform, and convert. This requisition took me into new territory.  




Prashanth Rajendran - CEO

I have worked with Anusha closely in getting our content strategy and the message for the launch of our products. Anusha was very professional, diligent and worked hard to get what needs to be done. Anusha was able to produce good quality output with very little input/direction. Overall, I would recommend Anusha for anyone interested in wanting to work with a Content Development Expert/professional.

Christy Friedgram Industry

Aademalan Eswaran - Manager- projects & packaging

Anusha is a wonderful person. I had the pleasure of working with her during the website design and content development for Christy Group of Companies. She is very creative, knowledgeable & her commitment towards her work is worth praising. She is always ready to put all her energy and time to get the job done. I wish I could work with her as a team again.


Vijay kaniyar - Asst. general manager, The manipal group

We worked with Anusha for our Brand identity. Within a short span of time she was able to understand the essence and vision of the brand and come out with great content and Design for the brand.

Deegit Inc.

Jay madipadaga - Founder & CEO

Anusha is so passionate about her job that she does a lot more than just write. She not only understands the brand and visualizes the flow of information, but like a storyteller, knows where to begin and end. What's important to her, is to do a 'good job', irrespective of the amount of time it demands of her. Her passion towards this field will always set her apart from others and will be in a great demand; I plan to use Anusha’s services for our work at Deegit in the future.