Content Strategy is a challenging profession. The lack of understanding and empathy within one’s workplace can also take an emotional toll. Engaging with fellow Content Strategists is surprisingly effective in tackling self-doubt. An excerpt from my experiences at Confab 2019.Read More
How we structure and shape information affects business strategy. This post covers all that I’ve learnt about Taxonomy through the course of the past year while working on a new website (which is yet to be developed) for my client - Design Core India - a multidisciplinary design firm based out of Bengaluru.Read More
If you are Content Writer, this post is for you. Have you heard of Content Design? If yes, great. Let's connect. If not, read this article to understand why Content Design is the future of Content Writing.Read More
Last year when my then-5-year-old asked me what I do, I mulled for the longest time seeking the most elementary definition of Content Strategy. Finally, I said: “I help people create & share useful information with their customers.” My little one nodded her head sagely, and scampered off. Evidently, she understood what I said!Read More
“Elementary, Dr Watson.”
That is how Sherlock Holmes would have answered the above question. After all, forensic analysis of all ‘great’ content would reveal consistent findings. No, these findings wouldn’t be about the right grammar, punctuation or style. Those parameters separate ‘good’ content from ‘bad’. For content to go a step further and be ‘great’, it must it must contain the following three elements.Read More
Did you just say that?
Oh my. You’ve just committed the first cardinal sin of bad branding.
Asking for content minus the strategy is akin to cooking without a recipe, driving without directions, or going to war without a battle-plan.
The result? Chaos. Pretty much.Read More
Content is not nice-to-have. It is not an eleventh-hour activity. It is not just text and is not disparate from design. Hold on! What is this all about? It's about the 4 Content Truths That You've Probably Not Yet Realized.Read More