Last year when my then-5-year-old asked me what I do, I mulled for the longest time seeking the most elementary definition of Content Strategy. Finally, I said: “I help people create & share useful information with their customers.” My little one nodded her head sagely, and scampered off. Evidently, she understood what I said!
I think this definition still holds good for explaining the core of Content Strategy. Allow me to elucidate by breaking up the definition.