While building a website, organizations and individuals are susceptible to either sacrificing usefulness at the alter of design, or giving aesthetics the boot to make the website content heavy. The challenge is to balance all elements of content - words, images, content flow, and design - to create 'meaningful impact'. Here's how we do it at The Verditer.
Step 1: Figuring out the 4W & 1H aka the Content Strategy
What is the reason for your website's existence? What do you want to achieve through this? Who exactly do you want to address through your website? The first stage of a website building or a website updating process is introspective.
When you are clear about your target, we move on to studying the industry you operate in or your competition, to understand the terrain you will be operating in. Purpose of this exercise? Detecting your 'sweet spot' i.e. that which your audience needs and only you offer.
Based on this insight, we craft messages for your target audience, define the editorial guidelines, crack the website structure, and decide the content flow. We identify the SMEs, or the Subject Matter Experts, who could help create the content. We define the workflows, hire more writers (if needed), and oversee the content engine.
Step 2: Creating the Content
Your website content must be meaningful, useful, and impactful. It must do its job of converting website visitors into leads. That's why it must finely balance copy and content.
Website copy must entice and intrigue, while the content must provide substance to support the copy. Both - copy & content - must leverage audio-visual elements to take the website visitor on a journey, at the end of which they happily share their contact details and become leads.
We create such content by working in a highly collaborative manner with your core team, respective Subject Matter Experts (SMEs), and the design team. The end result is effective content that not only builds your brand, but speaks directly to your market. Your website becomes a vital tool in your customer/audience acquisition process.
Note: Convenience & Flexibility
If you can't spare the time to chase design agencies: We have great working relationships with a number of professional website design agencies. Just specify your requirements and your budget, and we will get you a great looking & SEO optimized website that also delivers.
If you want to work with a specific agency: At The Verditer we are happy to work with an agency/designer of your choice.